You're missing some context. What drew people to No Man's Sky was not just bombastic marketing, it was the promise of being able to visit literally millions of planets and do a lot of space activities, including mining for materials, crafting, space fighting, and more. Its appeal was akin to Minecraft, an already much successful game. It was just different enough in mechanics and used the space theme and flashy graphics to sell. If No Man's Sky had been, say, a generic third person shooter, no amount of marketing would have gained it the hype it got.Cybernetic pig wrote: Uh huh. People will buy literal dogshit as ornaments if presented effectively enough. How is this still not concrete knowledge in people's minds? No Mans Sky was a mainstream success solely because of its marketing, for example. It was a success before ever being put on the market.
whether or not it is actually a good game is not even relevant, because its fate was sealed by extremely good marketing. Yes, it was met with a lot of anger and refunds, but all said and done it wiped the floor with many other indie projects in terms of financial success.
The appeal of cigarettes is harder to quantify, but it's not as simple as you make it out to be. Bird already elaborated on it somewhat.
I also doubt Warren Spector bought into the hype, it's more likely he did it just to show support for the developers. In the game industry any connections you can make help after all.
I think we need an economist and psychologist to truly determine the effects of marketing here. Lol.