Are pharmaceutical sales B2B or B2C?

[rebekah]

Pharmaceutical sales operate in both the B2B (business-to-business) and B2C (business-to-consumer) spheres. In the B2B context, pharmaceutical companies engage in transactions with healthcare providers, hospitals, and pharmacies, supplying medications and healthcare products. Conversely, in the B2C realm, these companies market and sell directly to individual consumers through pharmacies, online platforms, and retail outlets. The emergence of pharmaceutical e-commerce agencies has further blurred the lines between these models, offering a digital platform for both business and consumer transactions. These agencies facilitate online sales, streamline distribution, and enhance accessibility, creating a comprehensive approach that caters to the evolving landscape of pharmaceutical commerce.